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Andy Tarnoff

Milwaukee, Wisconsin
(414) 305-3193
[email protected]
andytarnoff.com
linkedin.com/in/andy-tarnoff
youtube.com/@DeepDivePodcastNetwork
onmilwaukee.com/by/andytarnoff

Executive Summary

Communications, brand, and digital publishing trailblazer with 30 years of experience transforming ideas into stories that move, engage, and drive business impact. A founder, strategist, and creative executive recognized for identifying narratives that define organizations, inspire teams, and drive measurable growth. Entrepreneurial vision with executive communications expertise to connect brand, strategy, and purpose — translating complex ideas into clear, resonant messages that make a difference.

Specializes in transforming limited resources into creative opportunities — building systems, stories, and campaigns that deliver enterprise-level results with start-up agility. In the C-suite or on the ground floor, delivering innovation, precision, and measurable outcomes under tight budgets and tighter timelines.

Professional Experience

Director of Communications

UMOS, Inc. — Milwaukee, Wisconsin
January 2025 – Present

Leads integrated communications for a $98M, multi-state organization — reimagining how internal, external, and board-level stories are shared.
Developed and implemented a unified brand strategy and digital transformation initiative to elevate visibility, engagement, and consistency.
Created and produced case study videos, annual reports, and campaigns that position UMOS as a thought leader in workforce, education, and social services.
Rebuilt the organization’s website, social media, and content infrastructure, modernizing communications across five states and multilingual audiences.
Delivers enterprise-level communications outcomes as a one-person department through efficiency, collaboration, and strategic prioritization.
Partners with executive leadership on crisis communication, strategic messaging, and board relations — serving as a trusted advisor to the CEO.
Assists with grant writing, lobbying, and fundraising planning.
Coordinates messaging with media, policymakers, and agencies.
Identified and implemented more than $100,000 in cost savings through bringing projects in-house.

Founder, Executive Producer & Host

Deep Dive Podcast Network
September 2023 – Present

Created and produced more than 70 episodes and several shows across multiple genres — reaching almost 1 million total views and listens.
Built an engaged community of 8,000+ active subscribers across YouTube, Spotify, and Apple Podcasts.
Directs, books guests, designs studio and motion graphics for both remote and in-person episodes.
Shoots, produces, edits, and markets (programmatic and organic) for multiple original series.
Expanded the network into a collaborative platform for storytelling, cross-promotion, and brand partnerships.
Demonstrates versatility and continued innovation between founding and corporate leadership roles.

Founder, President & Publisher

OnMilwaukee.com — Milwaukee, Wisconsin
April 1998 – August 2024

Founded and scaled a hyper-local digital media company serving the needs of local businesses and organizations.
Opened the digital market years ahead of competition, using grass-roots marketing and startup agility to overcome industry skepticism.
Led all aspects of company operations — strategy, business development, content, and sales — generating annual revenues up to $3 million.
Secured multiple rounds of angel and bank investment totaling approximately $750,000.
Developed, recruited, and retained top-tier talent.
Created and implemented thousands of successful digital campaigns driving engagement and ROI through targeted content and strategic advertising.
Spearheaded design, development, and maintenance of client websites and SEM strategy.
Managed a high-performing sales team selling sophisticated digital advertising packages.
Directed a team of up to 20 employees and freelancers producing award-winning content.
Recognized with 12 national Editor & Publisher EPPY Awards for excellence in digital media.
Oversaw budget management, financial planning, and forecasting.
Built long-term partnerships with local and national organizations, positioning the company as a trusted leader in digital publishing.

Additional Experience

Owner, Creative Media Works, LLC
Public Relations Specialist, The Walter Group
Assistant Account Executive, Cramer-Krasselt
Writer, The White House Office of Communications
Book Editor: “Rush To Judgment,” “Six Minutes in August,” and “Urban Spelunking”
Business Development Consultant & Tactician

Education

The George Washington University — Washington, D.C.
BA – Elliott School of International Affairs

Writer, White House Office of Communications – Presidential Letters & Messages
Associate Editor, The GW Hatchet
Editorial Assistant, The Dallas Morning News – Washington Bureau

Skills

Strategic Communications & Leadership: Executive Messaging, Brand Strategy, Crisis Management, Corporate Storytelling, Investor/Board Relations
Digital & Creative: Multimedia Campaigns, Social Media Strategy, UX/UI Design, Web Development, SEO/SEM, Podcast Production
Business & Operations: Revenue Growth, P&L Management, Business Development, Project Management, Team Leadership
Operational Excellence & Agility: Resource Optimization, Process Innovation, Efficiency under Constraint, Cross-Functional Leadership, Scalable Solutions

Professional Affiliations and Honors

Lecturer, U.S. State Department (Institute of International Education) for visiting international journalists
Emcee and media contributor across television, radio, and digital platforms
Host & Creator, Deep Dive Podcast Network
Boards: Congregation Sinai Board of Trustees, CEOs Against Cancer (American Cancer Society), Susan G. Komen “Big Wig” Campaign
Recipient of 12 national Editor & Publisher EPPY Awards for Digital Media Excellence
Closed-media visit and private one-on-one tour with President George W. Bush

Capabilities